The extensive and varied set of experiences in the corporate world, the legal profession and even the world of higher learning have served to transform Nicholas Assef into one of the most tenacious and shrewd negotiators and advisors in the business world. For example, Nick Assef tends to apply strategies and tactics based largely on "game theory" just because he can, and because he knows it secures the best possible outcome for his clients.

One reason for that is, Nick Assef knows well that clients don’t hire him or a firm like Lincoln Crowne & Company Pty. Limited, to get ordinary outcomes via basic services, which they can get from thousands of other firms and advisors. They want advice and counsel that is something special. That is why Nicholas Assef founded Lincoln Crowne in the first place; he wanted to create a leading investment firm in the Australian and South East Asian markets. As the firm’s Executive Director and Senior Analyst, Nick Assef uses the skills he developed through more than two decades’ experience in such diverse financial areas as mergers and acquisitions, joint ventures and much more to make his clients very happy.

Throughout his long and varied career, which has now covered more than two decades, Nick Assef has repeatedly demonstrated that he is indeed among the most dynamic and persuasive mergers and acquisitions investment bankers anywhere in the world. Nicholas will always work hard to ensure that his clients’ business goals become a reality. That is the main reason he so often applies investment strategies based on "game theory” to negotiations.

These days, Nick Assef is more than just a successful specialist in the Australian and South East Asian markets, but he also has gained a lot of experience in many business areas and all over the world. He has extensive experience working in mergers and acquisitions, joint ventures, valuation, growth strategies, shareholder rights, and strategic due diligence. Often, when clients describe Nick’s negotiation style, they to use the word “tenacious,” based on his tendency to tackle deals through the use of innovative approaches. He feels he has an edge over others in his business, so he provides the best advice and counsel to his clients.